#3 Creating ‘Faadu’ Poker Content for the Masses in India

#3: Creating ‘Faadu’ Poker Content for the Masses in India

Poker, a game of skill, strategy, and a bit of luck, has slowly but steadily gained popularity in India. However, when it comes to content creation, it still lags behind sports like cricket, football, and others. While cricket content can easily garner millions of views, poker content struggles to reach a similar audience.

For example, see below how a non-official account managed more than half a million views (in 1 day) for a review video on the recent IPL Auction 2025, while the official account of last year’s Poker Sports League auction got less than 1% of those numbers, over a year’s time:

Can you pay the bills with poker content?

So, let’s address the first and most pertinent question for many aspiring poker content creators - “Can you make a living solely through poker content in India?” Because it’s this question that discourages most people from getting into the business. While it's certainly possible to generate a decent income, it's important to understand that it's not a guaranteed path to riches. Several factors influence the profitability of poker content creation:

• Platform choice: Selecting the right platforms can significantly impact your reach and earning potential.

• Content quality: Consistently delivering high-quality content that resonates with your audience is crucial.

• Niche specialization: Focusing on a specific niche within poker, such as strategy, hand analysis, or tournament commentary, can help you attract a dedicated following.

• Brand partnerships: Collaborating with poker brands and sponsors can provide additional revenue streams, like free tickets to your tournament live stream or just a paid promotional video for these brands.

• Audience engagement: Building a strong and engaged community is essential for long-term success. Make them like you, organically, and watch the magic happen!

Let’s take a look at someone like ‘YourPokerGuy’ who has carved out his own niche when it comes to relatable and humourous poker content, which got him 2+ Million in organic views over the last few years. He’s adhered to the points above and since Gutshot has worked with him on multiple projects till date, we know he’s managed to pay the bills through his poker content. He also featured in our June 2024 magazine:

Differences between poker and other sports content

1. Skill vs luck: Poker is a game of skill, while many other sports rely heavily on physical attributes, skill, but also luck. This requires a different approach to content creation, focusing on strategy, psychology, and decision-making.

2. Accessibility: Poker is a relatively accessible game, and anyone can start playing. This can lead to a wider potential audience, but it also means that content creators need to cater to a diverse range of skill levels.

3. Live vs recorded content: Poker tournaments can be both live-streamed and recorded, offering flexibility in content creation. However, live streaming requires technical expertise and can be time-consuming.

4. Restrictions: While no one flags or bans cricket content accounts, many social media channels have restrictions in their algorithms for poker content, which needs to be kept in mind while producing such content too. PS. YourPokerGuy recently had his account banned too ☹

Innovative ideas for poker content creation

While live streaming online tournaments is a popular format, there are many other creative ways to engage your audience:

• Strategy tutorials: If you know the game well, you can create in-depth tutorials on specific poker strategies, such as bluffing, position play, hand selection, premium ranges, understanding outs, and much more. Keep your audience engaged and ensure the subscriber count keeps rising by releasing a weekly tutorial video on a fresh poker topic!

• Hand analysis: Analyze famous poker hands and discuss the thought process behind each decision. You can do so by taking footage from major tournaments like EPT, WSOP, WPT, that happen across the world from time to time.

• Vlogs: Share your personal experiences as a poker player, including your journey, challenges, and successes. If you’re travelling for a poker tournament in Goa, you can document the travel, checking-in to your hotel, meeting other poker friends, and of course, the journey through the tournament. This will give further insights into the life of a travelling poker player.

• Poker challenges: Organize fun challenges, such as ‘No-Limit Hold'em Challenge’ or ‘Pot-Limit Omaha Challenge’. To make it more engaging, host a live leaderboard, where all participants can compete against you for a fixed period, like a month. To make it more interesting, add a giveaway for the winners.

• Interactive content: Use polls, quizzes, and live Q&A sessions to foster community engagement. Asking questions will keep your followers engaged and ensure they’re all active too.

• Collaborations: Partner with other poker content creators to create unique and exciting content. Just like Bollywood stars multiple heroes in some films to get combined audiences, a tie-up between two top poker content creators will also lead to a 2x or 3x viewership, and maybe even some fun banter. Remember Bollywood’s Karan Arjun?! They certainly got the best of both worlds!

Platforms for poker content in India

YouTube is the popular choice for long-form content like strategy tutorials, hand analysis, and vlogs, while Instagram seems to be everyone’s favourite, and perfect for short-form content like highlights, reels, and behind-the-scenes glimpses. Twitch is great for live streaming poker tournaments and interacting with viewers in real-time; it hasn’t picked up much in India yet, but it’s better to stay ahead of the curve.

By combining these strategies and consistently delivering high-quality content, you can build a successful career in poker content creation in India. Remember, patience, persistence, and a genuine passion for the game are key to long-term success and profitability. Want to learn from some of the best poker content creators? Follow YourPokerGuy in India and internationally, ‘Kid Poker’ Daniel Negreanu.

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